In 2024, Apple will allow developers to offer contingent pricing on subscriptions in the App Store
In explaining exactly what “contingent pricing” is, Apple writes, “For example, you might offer Ocean Journal premium subscribers the opportunity to subscribe to Mountain Climber for a discounted price of $4.99/month instead of the regular $5.99/month. Customers pay the discounted price as long as they remain Ocean Journal subscribers.”
While Apple is writing to developers, the tech giant does explain how customers will be able to find publications in the App Store that offer “contingent pricing.” Apple says that customers will find the discounted pricing in a publication’s App Store listing, off-platform marketing channels, and planned placements in the App Store.
Apple says that it will help developers manage the implementation of “contingent pricing” by offering customers “a seamless redemption and purchasing experience” based on the contingent price proposition that the developers will be providing.
Obviously “contingent pricing” isn’t going to be available to App Store customers until sometime next year.