Know Your Enemy: The Difficulty of Defining Deepfakes

Facebook recently promised that it would increase efforts to remove so-called “deepfake” videos, including content that included “misleading manipulated media.” In addition to fears that deepfakes — altered videos that appear to be authentic — could impact the upcoming 2020 general election in the U.S., there are growing concerns that they could ruin reputations and impact businesses. A manipulated video that looks real could convince viewers to believe that the subjects in the video said things they didn’t say, or did things they didn’t do.

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