Smaller market, weaker leaders
That means that US demand is not recovering quite as well as smartphone sales in key foreign territories after a tough time for the mobile industry everywhere, although Canalys does expect a “mild recovery” to happen stateside in 2024 after the market continues to stabilize in Q4 2023.
Instead, the Cupertino-based tech giant dropped 8 percent year-on-year, which is obviously not great but it’s definitely not terrible either, leaving the market leader comfortably in first place once again, with an absolutely crushing 55 percent share.
Dark horses rising!
Just in case it wasn’t already abundantly clear by, well, looking around you, this new report documents and highlights the recent rise in popularity for both Motorola and Google handsets stateside.
TCL, meanwhile, is probably feeling the squeeze from both Motorola and Google, retaining its fourth place among the largest smartphone vendors in the US but most likely not for long as its ultra-low-cost prepaid devices are undoubtedly losing ground to entry-level Moto G-series and Samsung Galaxy A-series models.