Target’s strategy for Black Friday and Cyber Monday differs markedly from Walmart and Amazon. Each week Target posts multi-page colorful ads online with sales and deals organized by category. Target refers to shoppers as guests and highlights the retailers’ efforts to make shopping online and physical stores as convenient and easy as possible.
Target makes a big deal about offering goods for the same prices to everyone with no membership required — an unveiled shot at Amazon. During the year, Target often has exclusive deals on shipping and additional discounts for shoppers who use store-branded REDCard debit and credit cards. Target also works with Shipt, the grocery home delivery service, for local deliveries of orders placed online.
What to expect from Target
Target hasn’t announced this year’s store Black Friday store opening hours. If you want to brave the crowds, we’ll update this post as we learn more. You can expect doorbuster deals from Target this year, especially for 4K TVs, vacuums of all types, small appliances like Instant Pots, and possibly for smart home components, particularly Google Assistant-compatible devices. Target also focuses on games and gaming consoles and accessories, and you can expect a wide selection of deals for gamers at stores and online.
What Target did last year
Last year Target opened on Thanksgiving Day for eight hours at 5 p.m. and then reopened on Black Friday, reopening later on Black Friday at 7 a.m. Target kept shoppers’ coming back with new doorbuster deals throughout Black Friday and Cyber Monday. This year during Prime Day, Target announced its Target Deals Days, so we may see that strategy repeated before and after Black Friday and Cyber Monday.
Target has Black Friday and Cyber Monday deals on more than just electronics and digital media, but some of its most exciting deals were for TVs, laptops, smart home devices, and home appliances.
Target deals going on now
The retailer is hosting online-only deals now and will continue to do so right up to Black Friday. Current deals include exceptional prices on Apple products, particularly for iPads, Apple Watches, and AirPods. You’ll also find 4K TVs with significant discounts as well as sales in every major electronics category.
We will continuously be updating this post with new information and deals, so stay tuned for the latest updates on Target’s Black Friday and Cyber Monday offerings.
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